1. Whose message is this? This ad was created by the makers of the snuggie to promote sales of their item
2. Who is the “target audience”? Thier target audience would be love pet owners, who feel that their dogs need coats on top of their fur.
4. What is the “subtext” of the message? That if you love your dog and want a long happy life with them, you will buy them this product so that they will be comfortable.
6. What values are expressed? That responsible pet owners take care of their pets.
7. What tools of persuasion are used? The use of pets pulls on people's hearts, so the cute animals are the tool of persuasion in this ad.
10. What part of the story is not being told? The part left out is, do dogs need sweaters, and are most dogs going to be happy with something on them.
I thought this ad was so funny! Snuggies for your pets its something I never thought would be created. I dont think I would ever buy one for my puppy, however I can only image how many people really do buy them. :)
ReplyDeleteShort and sweet...I, too, would not have thought to need a snuggie for our husky. I don't think she's missing out. ;)
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