1. Whose message is this? Who created or paid for it?
This ad was Nova-Schin, a maker of non alcoholic beer, promoting the "ultimate beer belly"
2. Who is the “target audience”? Their target audience is young hip pregnant moms who enjoy drinking beer, but currently can't because they are pregnant.
4. What is the “subtext” of the message? That you can still enjoy beer while you are pregnant and that this is a different type of beer belly
5. What kind of lifestyle is presented? The lifestyle presented is one of a young fun party loving woman, who enjoys dressing up in her gold sequined bikini top. And that just because she's going to be a mom, it doesn't stop her from having a good time.
6. What values are expressed? The values that are expressed seem to be that having a good time is more important than creating a new life.
7. What “tools of persuasion” are used? They are using beauty as a suggestive tool. They are suggesting taht because this pretty woman is drinking beer while pregnant, that you should too.
14. Is it closer to fantasy or reality? This ad is closer to fantasy, because for one, most women when pregnant don't feel like dressing up in this outfit, and two, even though it is non-alcoholic beer, a lot of women would not feel comfortable drinking something that even resembled beer.
This is definitely not my vision when I think of pregnancy! Though I have never been pregnant, the last thing on my mind (I'm assuming) would be drinking a beer. Don't you have enough problems with heartburn and indigestion without thinking about the beer burps? Plus, when all of your non-pregnant friends & family are drinking, you will fit in just fine with a root beer or a water. This is totally crazy!
ReplyDeleteI would also like to add that just because this is a non-alcoholic beer, it still doesn't send out a good impression at first glance! I originally thought this was a Bud Light!
Right when i saw this i was like WTF! why are they doing an ad with beer and a pregnant lady. Ads will do anything just to sell their products.
ReplyDeleteWow, I defiantly agree with Melissa. Pregnancy and beer do not mix even if it's nonalcoholic. At first glance its imposable to tell its nonalcoholic. What pregnant woman would identify with this ad??
ReplyDeleteDefinitely an ad intended to play on male fantasy.