April Media Deconstruction

This commercial was shared with me via email, I think that it is so well done and touching, especially as a future teacher.

1. Who paid for the ad? This was paid for by the Indigo Love of Reading fund.

2. Why was this ad created? This ad was made as a public service announcement of sorts. It's goal is to so that reading promotes vocabulary development and great writing. They are showing that even a young ordinary boy can be impacted by reading and that teachers can influece a child's love of reading.

3. Who is  targeted in this ad? This ad feels like it is targeted to both teachers and parents. These would be the people that would be promoting reading in a young childs' life, and so the ad is encouraging them to bring reading into childrens' lives.

4. How does this try to move emotions? This video uses cute children, and a young boy who writes an amazing love note the girl next to him. They are using his words and his like -ability to play on peoples' soft sides, evoking that "awwhh" type of reaction.

5. Is this closer to fantasy or reality? This video takes a realistic situation, a child passing a note in school, and puts a bit of an unrealistic spin on it by having the teacher read the not aloud and the note being a poem with vocabulary far above the expected level of the student. The video itself is close to reality, but promoting a fantasy which it is hoping to make a reality, that young children will find a love of reading and this reading will influence other areas of their lives.

6. What kind of culture does this ad create? This video creates the feeling of a typical american suburban lifestyle. It is in a way promotning the dream for women that a man will write them poems and treat them special, and make them fall in love.

7.  What tools of persuassion are used? Some of the tools used are the idea of "plain folks" that these are normal people, and that your child too could be exceptional if they had the same love of reading.
Warm & Fuzzy: using a sentimental type of message to connect to you as the view and play on your emotions.
Also used is the tool of nostalgia. They make adults think back to when they were in school and passing notes, or that time that a boyfriend wrote a note for them.