March Media Deconstruction

1. Whose message is this? This ad was created by the makers of the snuggie to promote sales of their item

2. Who is the “target audience”?  Thier target audience would be love pet owners, who feel that their dogs need coats on top of their fur.

4. What is the “subtext” of the message? That if you love your dog and want a long happy life with them, you will buy them this product so that they will be comfortable.

6. What values are expressed? That responsible pet owners take care of their pets.

7. What tools of persuasion are used?  The use of pets pulls on people's hearts, so the cute animals are the tool of persuasion in this ad.

10. What part of the story is not being told? The part left out is, do dogs need sweaters, and are most dogs going to be happy with something on them.

Media Deconstruction

1. Whose message is this? Who created or paid for it?

This ad was Nova-Schin, a maker of non alcoholic beer, promoting the "ultimate beer belly"

2. Who is the “target audience”? Their target audience is young hip pregnant moms who enjoy drinking beer, but currently can't because they are pregnant.

4. What is the “subtext” of the message? That you can still enjoy beer while you are pregnant and that this is a different type of beer belly

5. What kind of lifestyle is presented? The lifestyle presented is one of a young fun party loving woman, who enjoys dressing up in her gold sequined bikini top. And that just because she's going to be a mom, it doesn't stop her from having a good time.

6. What values are expressed? The values that are expressed seem to be that having a good time is more important than creating a new life.

7. What “tools of persuasion” are used? They are using beauty as a suggestive tool. They are suggesting taht because this pretty woman is drinking beer while pregnant, that you should too.

14. Is it closer to fantasy or reality? This ad is closer to fantasy, because for one, most women when pregnant don't feel like dressing up in this outfit, and two, even though it is non-alcoholic beer, a lot of women would not feel comfortable drinking something that even resembled beer.

PBS Media

Quiz Yourself:

When I took the quiz I usually chose the high numbers for my answers, because I know that media usage among kids is much higher than I think. I was suprised that all of those high number answers were right. Especially the amount of time children are exposed to media during the day! The answer that I got wrong that I didn't expect was the question about what ethnic group has the most exposure to media, I thought for sure the most exposure would be to white children and the least to hispanic, instead it was reversed.


Digital Media Landscape

 In the first section, I went to the link for Common Craft. This website has short informative or tutorial videos, such as how to prepare for an emergency. They are simple and easy to follow, yet provide direct information.

In the second section I looked at Education world which was a site for integrating technology into the classroom. This site had everything from lesson plans and tips to templates for holding class elections.

 In the third section I visited Edutopia, which had helpful tips and resources for using the amount of media that kids consume, as a tool for education. It also had some ideas as to how to use media inside the classroom.

 In the last section I looked at TeacherTube, which had a whole library of how to videos for teachers to watch, share and create their own to share, on a variety of instructional topics.

PBS Resources PBS Guide to Children and Media:
 This resource was broken up into different media types and different ages. It had helpful tips for staying involved with your children's media use and using it as a teaching tool. They also had characteristic to look for in media that would be helpful to your child's development.

Intergrating Digital Tools and Content

 I like the idea of having the students create and contribute to a class blog. This would then be something that we could use as an online newsletter to keep parents updated about what was happening in class and would give the students a chance to post their own views on what they were doing. I also like the idea of using VoiceThread in class. I think that this would be a great way for students to give and recieve feedback from each other on projects that they make on VoiceThread