2. Who is the “target audience”? The target audience for this ad seems to be middle age men, who are married. I think this because the message is suggestive, not direct, so a young audience might not understand, and the main character is a middle age white male, who appears to be trying to find the cat before his wife notices. So the people who would relate the most would most likely be married as well.
4. What is the “subtext” of the message? The subtext of the ad is that dog is man's best friend, not cat, and that Doritos chips are worth telling a lie for, to cover up where the cat went.
5. What “tools of persuasion” are used? They use humor and a cute dog in this ad to persuade you to eat or buy Doritos.
6. What positive messages are presented? What negative messages are presented? The positive message would be that dogs are loyal and there for you. The negative message would be that it is ok to lie, and that it is ok to bribe other people to lie for you.
13. How does the example try to move emotions? Is it simple/complex? Is it logical? It relies on humor to help sell their product.
15. Does it use stereotypes? It uses the stereotype that married males are somewhat afraid of their wifes, and that they are not the most responsible people.
I can think of a few cat lovers who would not find this dog cute! ;) The deconstruction is good - how did you come upon this ad? Remember to always include the context in which you viewed the media.
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